*Bring the pointer to the window to view the logo
Background
MYTHH is a modern haircare brand launching three distinct products — a Holding Spray, a Sea Salt Spray, and a Texture Powder. Each product was designed to connect with a different audience segment:
Holding Spray
Aimed at Mature, Professional Audience.
Sea Salt
Created for Gen Z with a fun, tropical vibe.
Texture Powder
Created for Gen Z with a sleek, modern appeal.
The Challenge
The challenge MYTHH faced was that their early product visuals felt Boring and Disconnected from the audience. They needed creative assets that felt real, resonated with their target demographics, and elevated the brand for a successful product launch.
Strategy & Approach
AI-generated models & settings that visually depicted the vibe of each product.
Tailored aesthetics for each product — tropical for Sea Salt Spray, professional for Holding Spray, and modern for Texture Powder.
Crafted a cohesive brand narrative that spoke directly to the audience segments.
Deliverables
AI Models
Realistic Product Mockups